Rebrand & Brand Strategy

AlphaLab Capital rebranded as Caladan to reflect its evolution from a low-profile, technically elite HFT into a scaled market maker and venture investor. The new identity unlocked institutional partnerships, stronger founder deal flow, senior hiring, and visibility as a long-term liquidity and capital provider.

Rebrand & Brand Strategy

BitPesa rebranded to AZA Finance to shed a crypto-first perception and reflect its role as institutional FX infrastructure. The shift enabled enterprise trust, major acquisitions, and scale—culminating in AZA becoming Africa’s largest non-bank FX broker and an eventual acquisition by dLocal.

Brand Strategy

Velexa transformed from a low-visibility white-label platform into a visionary investing SaaS by owning the belief that investing is the new savings. Clear brand positioning, executive thought leadership, and industry awards drove credibility, differentiation, and strategic relevance—culminating in its acquisition by EXANTE.

Brand Strategy

EXANTE evolved from a regional European brokerage into a leading global HNWI platform by aligning its brand with institutional trust, global scale, and expanded multi-asset coverage. The strategy increased international credibility, wallet share, and geographic reach, positioning EXANTE as a long-term partner for sophisticated, cross-border wealth.

Mobius Motors refined its brand to identify and speak to a younger, trend-conscious, forward-thinking African consumer. By shifting from purely utilitarian messaging to aspiration and innovation, the brand broadened appeal, strengthened relevance beyond fleet buyers, and positioned Mobius as a modern, future-facing automotive company.

Rebrand & Brand Strategy

Bongo Live! rebranded to Beem to evolve from an grassroots mobile services provider into a professional, technically robust digital platform. The new brand built trust with users and partners, clarified Beem’s infrastructure ambitions, and positioned it as a credible, scalable technology company across East Africa.

After regulatory pressure forced BTC China to exit the domestic market, its brand strategy shifted from a China-first exchange to a globally credible crypto platform. Repositioning around international trust, compliance, and neutrality enabled expansion beyond China and reduced regulatory concentration risk while maintaining user confidence.